How to make an integration announcement video

Two logos and a plus sign tell a viewer that something exists, not why they should care. The people who care about a new integration are the ones who use both tools today and move data between them by hand. Your video should speak to that exact person and name the job that just disappeared.

Write the announcement as a before and after:

• Before. The manual step: exporting, retyping, pasting a link into another app, checking two dashboards.
• Switch on. How little it takes to connect, ideally one screen and one click.
• After. The data or action arriving in your product on its own, shown in the real interface.
• Next step. Where to turn it on and who can use it, such as which plans include it.

A useful test: if you removed the partner's logo, would the video still explain what changed? If not, the story is about the logo, not the workflow, and it will not move anyone to connect.

An integration video puts another company's name and logo in your marketing, so treat their brand with care and involve them early.

• Read their brand guidelines. Most software companies publish rules for how others may use their name and logo. Use their current logo files and spell the product name exactly as they do.
• Ask for review. Many partner programs ask to approve co-marketing material that uses their brand before it goes live. Build that review time into your launch date.
• Do not overstate the relationship. Building on a public API does not make you an official partner. Avoid words like official, certified or partnered unless they are true.
• Only show real connections. When a scene shows several tool logos, every one should be a tool your product actually connects to.

The upside of involving the partner is reach. If they agree to share the video with their own users, your announcement lands in front of the exact audience that can use it.

The strongest integration videos spend most of their time in your real interface, because that is where the customer will see the benefit. Plan three product moments:

1. The setup. Your integrations or settings screen with the connect button or toggle. A switch flicking on, or a cursor pressing Connect, tells viewers setup is quick.
2. The link. What triggers what. A deal marked won creates a project. A new form entry creates a contact. Show the two sides and the line between them.
3. The result. The data arriving where people work: a new row in a list, a card that fills in, a status that updates, labeled with where it came from.

Capture these screens from a demo workspace connected to a real test account of the partner tool, so the synced data looks genuine. Keep the partner's own interface to a brief appearance at most. The viewer is deciding whether to use your product, and that is what they should see.

An integration announcement has a clear audience, so distribution should be targeted rather than broad.

• Your integration page and directory listing. The video answers the question of what this actually does, right where people decide to connect.
• Changelog and release notes. Embed it at the top of the entry.
• In-app announcement. Show it to users whose workflow involves the partner tool, if you can identify them.
• Email. Send it to customers who asked for the integration or already use the partner tool.
• The partner's channels. Their blog, newsletter, app marketplace or social accounts, if they agree.
• LinkedIn and X. Tag the partner's company account so they can reshare it to their followers.

Always pair the video with a setup guide. The video creates the intent; the help article should let someone finish the connection in a few minutes without contacting support.