Updated 2026-10-13

Best tools to make a SaaS launch video in 2026

As of October 2026 there is no single best tool for a SaaS launch video; the right one depends on how your product UI gets into the video and who does the work. Pick Wevi (our product) for an AI agent that builds the video from your real web app UI in ready-made motion templates, widescreen only; Motion or Hera for an AI agent that generates scenes from your website in more aspect ratios; Raylight for hand-built 3D camera work, Arcade to turn one product capture into a demo and an AI video, Zcut to put your own screenshots into ready-made scenes on a small budget, Screen Studio for a polished Mac screen recording, and Canva for vertical social cuts. For a fully custom video, published agency prices start around $3,480 for 30 seconds.

Wevi makes this page and is one of the tools listed, marked as our product. Every fact about the other tools was checked on that vendor's own site on 2026-10-06, so confirm prices before you buy.

Quick picks

Your need	Pick	Why
If you want an AI agent to generate the whole video from a one-line brief, vertical formats included	Motion (motion.so)	It reads your website for brand, storyboards the video and generates scenes with voiceover, music and captions in five aspect ratios.
If you want prompt-generated motion graphics that start from your website	Hera	It turns a prompt or your website into editable motion graphics and exports 16:9, 1:1 and 9:16 versions.
If you want hands-on control of 3D camera moves and every shot	Raylight	A canvas and timeline editor with a real 3D camera and Figma paste, where you design each shot yourself.
If you want an AI agent to build the video from your real web app UI, widescreen only	Wevi (our product)	Its agent reads your website, captures your live web app (pages behind your login after you sign in), plans the scenes, renders and checks each one; it does not make vertical video.
If you want one product capture to become an interactive demo and an AI video	Arcade	It captures your real product and reuses it for interactive demos and AI videos in 16:9 or vertical.
If you already have good screenshots and a small budget	Zcut	It drops your own screenshots into ready-made motion scenes, and its free exports carry no watermark.
If you want a polished screen-recorded walkthrough on a Mac	Screen Studio	It records your real app and adds automatic zooms and smooth cursor motion; it runs on macOS only.
If you need vertical and square social cuts on a free plan	Canva	It supports custom sizes, and free 1080p exports have no watermark when you use only free elements.
If you ship often and want launch posts made from your code repo	tday	It builds launch videos and graphics from your GitHub or GitLab repo and can post them to your social channels.
If you have After Effects skills and want full control at low cost	After Effects templates (Envato Elements or Motion Array)	Subscriptions from $15.99 a month include SaaS promo templates you can change completely.
If you want a fully custom video and have budget and weeks to wait	A motion design agency or freelancer	Published agency prices start around $3,480 for 30 seconds, and freelancers on Fiverr typically quote $200 to $400 for a 60-second explainer.
If you want to make the video from an AI assistant such as Claude or ChatGPT	Arcade, Canva, Hera, Motion, Raylight or Wevi	Each lists an MCP connection on its own site; the supported assistants and what the assistant can build differ, so check each entry.

How to choose

Start with three questions. First, where will the video run? If you need vertical 9:16 for TikTok, Reels or Shorts, rule out Wevi and look at Canva, Arcade, Hera, Motion, Zcut or Screen Studio. If it is for your website, a launch post or YouTube, a widescreen 16:9 cut covers it.

Second, how will your product UI get into the video? Screen Studio records your app live on a Mac. Arcade and Wevi capture it from your product. Raylight, Zcut, Hera and Motion work from screenshots, Figma frames or files you supply. With After Effects templates you place every screen by hand. If exact screens matter, make a test export with your own product and compare it with the real thing.

Third, who does the work? If nobody on the team designs or animates, an AI agent (Wevi, Motion, Hera) or ready-made templates (Zcut) will get you further. If you have a designer who wants control, Raylight or After Effects templates give it. An agency suits a one-off flagship video when you have budget and several weeks: Motion The Agency lists $3,480 for 30 seconds, and Demo Duck recommends budgeting at least $16,000.

Finally, try the free plan on your own product before you pay. Watermarks, resolution caps and credit limits differ a lot, so read each entry below. Tools are listed alphabetically, not ranked, with hiring an agency last.

The tools

After Effects templates (Envato Elements, Motion Array)

elements.envato.com

Subscription marketplaces where you download After Effects templates, including ones built for SaaS and app promos, and edit them yourself.

How it makes the video: You download a template project, replace its placeholder text, colors and screens in After Effects, then render the video yourself.
Your real product UI: You record or screenshot your product yourself and place the files into the template's placeholders.
Formats: Depends on the template; see site
Free option: See site
Price: Envato Core $16.50/mo billed annually; Motion Array Video Templates plan from $15.99/mo; you also need your own After Effects licence
AI assistant connection: No agent connection for filling templates found; see site

Good

Large catalogues with dedicated SaaS and app promo templates
Low monthly cost compared with custom production
Every layer, timing and camera move can be changed

Watch out for

Needs After Effects and working skills to use it
Capturing, cropping and fitting your product screens is manual work
You handle voiceover, music and rendering yourself

Best for: Teams with After Effects skills who want a wide choice of SaaS promo designs and full control over every layer and keyframe.

Sources: elements.envato.com, elements.envato.com, motionarray.com, motionarray.com

Arcade

arcade.software

An interactive demo platform that also makes AI product videos from your captured product.

How it makes the video: Its AI video agent builds a video from your Arcade captures, brand kit, a short description and any attached files, with synthetic voiceover and music.
Your real product UI: Captures your real product with a Chrome extension (which can also record a web page as video), a desktop app or a Figma plugin; a free tool at try.arcade.software also turns a public website URL into a video.
Formats: 16:9 or vertical, chosen in your prompt; MP4 at 1080p 30fps by default, downloads up to 4K
Free option: Free plan: 200 AI credits a month (video costs 50 credits per 30 seconds), 1 published video, Arcade watermark; its pricing table lists no MP4 download on Free
Price: Growth $42.50 per seat/mo billed yearly, or $50 per seat/mo monthly
AI assistant connection: Arcade MCP on every plan including Free, with apps in Claude and ChatGPT; REST API on Enterprise only

Good

Captures your real product UI, including recording a web page from Chrome
The same capture feeds interactive demos and AI videos
MCP access on the Free plan

Watch out for

Video is metered by credits: 50 credits per 30 seconds, 200 a month on Free
Free videos carry a watermark and the pricing table lists no MP4 download on Free
REST API is Enterprise only

Best for: Teams that want one capture of their product to produce an interactive demo, an AI video and vertical cuts.

Sources: arcade.software, docs.arcade.software, arcade.software, try.arcade.software, arcade.software

Canva

canva.com

A general design suite with a drag-and-drop video editor, a large template library and AI tools.

How it makes the video: You start from a template or a blank canvas and build the video yourself on a timeline, adding uploads, stock media and AI-made elements.
Your real product UI: No automatic capture: you upload screenshots or recordings, or use Canva's Screen Recorder, which runs only in the Canva desktop app for Mac or Windows (up to 25 minutes and 1GB per recording).
Formats: Any custom size from 40x40 px to 8000x3125 px, so 16:9, 9:16, 1:1 and others; Magic Resize needs a paid plan
Free option: Free plan: MP4 up to 30 minutes at 1080p; watermarks appear only on premium elements you have not paid for
Price: Pro US$144/yr for one person; Business US$250/yr per person; see site for monthly
AI assistant connection: Canva AI Connector works in ChatGPT, Claude, Gemini and Microsoft Copilot on all plans, including Free

Good

Free plan exports 1080p MP4 with no watermark when you use free elements
Any aspect ratio, including vertical
AI Connector available on every plan

Watch out for

No capture of your live web app; screen recording needs the desktop app
You design and time the animation yourself
4K export needs a paid plan

Best for: Teams that already design in Canva and need quick social cuts in several sizes, including vertical.

Sources: canva.com, canva.com, canva.com, canva.com, canva.com, canva.com

Hera

hera.video

An AI motion designer that generates editable motion graphics from a prompt, with a workflow that turns your website into a launch video.

How it makes the video: You give it a prompt or your website, it generates a storyboard and animated scenes, then you prompt changes or fine-tune details by hand; you can also start from its templates.
Your real product UI: You supply screenshots, UI mockups or logo files; its public pages describe these as inputs rather than capture of your live product.
Formats: 16:9, 1:1 and 9:16 for launch videos; exports MP4, GIF or transparent MOV
Free option: See site
Price: See site; no public pricing page
AI assistant connection: MCP server (create video, check status, upload files) with setup for Claude Desktop, Claude Code, Codex, Cursor and VS Code, plus a REST API; both need an API key, which its docs say is available on request

Good

Starts from a prompt or your website
Vertical and square versions plus transparent MOV export
MCP server and REST API for agent workflows

Watch out for

Prices are not on a public pricing page
MCP and API need an API key, available on request
Product UI comes from screenshots or mockups you upload

Best for: Teams that want prompt-driven motion graphics, such as animated type, charts and UI scenes, in several aspect ratios.

Sources: hera.video, hera.video, hera.video, hera.video, hera.video, docs.hera.video, docs.hera.video

Motion (motion.so)

motion.so

An AI agent from Mosaic that turns a one-sentence brief into a finished, editable motion-graphics video.

How it makes the video: It reads your website for brand colors and type, storyboards the video, then generates scenes with voiceover, music and captions; you edit by hand or by chat.
Your real product UI: You attach screenshots or other assets; its site does not describe automatic capture of your live product.
Formats: 16:9, 9:16, 1:1, 4:5 or 21:9, per its API docs
Free option: See site
Price: Credits sell at $5 for 200, which its docs say is roughly 1 to 2 videos; plan prices are not on a public pricing page, see site
AI assistant connection: MCP server with OAuth sign-in for Claude, ChatGPT and Cursor, plus a REST API

Good

One-sentence brief to a finished video with voiceover, music and captions
Five aspect ratios, including vertical and 21:9
OAuth MCP sign-in and a REST API for agent workflows

Watch out for

Plan prices are not on a public pricing page
Longer videos, voiceover and follow-up edits use extra credits
Product UI comes from files you upload

Best for: Teams that want an AI agent to research, script, voice and build the whole video from a short brief.

Sources: motion.so, docs.motion.so, docs.motion.so, docs.motion.so

Raylight

raylight.app

A browser-based motion design editor for product videos with a real 3D camera, templates and an AI agent.

How it makes the video: You lay out shots on a canvas and animate them on a timeline, usually starting from a template; its AI agent can make edits on your canvas through MCP.
Your real product UI: You bring it in: paste Figma frames as editable layers, drop in your product screens, or record with Raylight Capture, a Mac app that needs macOS 15 or later.
Formats: MP4, GIF and a hosted share link; aspect ratios: see site
Free option: Free plan: unlimited projects and video length, 1080p exports with a Made in Raylight badge, 50 MCP tool calls a week
Price: Hobby from $12/mo billed yearly, with clean 4K exports and a first-year discount through October 14; see site for monthly
AI assistant connection: MCP server for Claude, ChatGPT, Codex, Cursor, Antigravity and other MCP clients; weekly call limits run from 50 on Free to unlimited on Max

Good

Real 3D camera moves with fine manual control
Figma frames paste in as editable layers
Free plan allows unlimited length at 1080p

Watch out for

You still design and time the shots; its own page calls a first cut from a template an afternoon of work
The capture app is Mac only, and no capture from a website URL is described
Free exports carry a badge, and MCP calls are capped weekly below the Max plan

Best for: Designers and founders who want hands-on control of 3D camera moves and every shot.

Sources: raylight.app, raylight.app, raylight.app, raylight.app, raylight.app

Screen Studio

screen.studio

A macOS screen recorder that automatically adds zooms, smooth cursor motion, backgrounds and framing.

How it makes the video: You record your screen while you click through the product, then adjust the automatic zooms and cursor, and can add an AI voiceover from a typed script.
Your real product UI: Records your real app live on a Mac; it supports macOS only.
Formats: Auto, 16:9, 9:16, 1:1, 4:3 and 3:4; MP4 up to 4K at 60fps and GIF up to 1080p
Free option: No free plan listed on its site
Price: $9/mo billed yearly or $29/mo monthly; every plan includes all features
AI assistant connection: No MCP or API listed on its site

Good

Shows your exact product, recorded live
Automatic zooms and cursor smoothing with little editing
Many aspect ratios including vertical, up to 4K at 60fps

Watch out for

macOS only
A recorder rather than a motion-design tool: its site does not describe templates or animated title scenes
Someone has to click through a clean demo of a working product

Best for: Founders on a Mac who want a polished product walkthrough recorded from the real app.

Sources: screen.studio, screen.studio, screen.studio

tday

tday.com

An automated launch-content service that makes a narrated launch video and on-brand graphics when you ship, and can post them to your social channels.

How it makes the video: It reads your GitHub or GitLab repo, your public website or a short feature description, then generates the video in one of 11 motion styles with music and optional voiceover.
Your real product UI: Its FAQ says it works from your repo, public site or a description, with no login to your product; it does not describe recording your live app.
Formats: Launch videos in 16:9; graphics in 1.91:1, 16:9, 1:1, 4:5 and 9:16
Free option: Free plan with 100 credits a month (a video costs 25 to 40 credits); trial exports are watermarked, with one clean export included
Price: Pro $39/mo, Growth $499/mo; its pricing page says self-serve plans are not open yet while its homepage says it is now self-serve, so check the site
AI assistant connection: No MCP or AI-assistant connection listed on its site; it connects to GitHub, GitLab and social channels

Good

Starts from your repo, so launches follow what actually shipped
Publishes to many social channels, or holds posts in a review queue
Graphics in vertical and social formats alongside the 16:9 film

Watch out for

Per its FAQ, it does not log in to or record your product
AI voiceover and batch generation are on the $499/mo Growth plan
Its homepage and pricing page disagree on whether self-serve signup is open

Best for: Teams that ship often and want launch videos and social posts generated from merged pull requests.

Sources: tday.com, tday.com, tday.com, tday.com

Weviour product

wevi.ai

Makes motion-designed launch, feature and demo videos for software products: the Wevi Agent builds the video from a one-sentence brief, using professionally animated templates filled with your captured product UI.

How it makes the video: Describe the video in a sentence and the Wevi Agent reads your website, captures your product, plans 3 to 6 template scenes (up to 12), writes the on-screen copy and narration, renders with AI voiceover and music and checks each scene. You change anything by chat or in Studio, or pick the scenes yourself; videos typically run 15 to 45 seconds.
Your real product UI: Opens your live website or web app in a real browser, cuts the components you choose (cards, buttons, charts, tables) onto their own layers and recaptures a clean background, so the animation moves your actual interface; it can capture pages behind your login after you sign in yourself.
Formats: 16:9 (1920x1080) or 16:12 (1920x1440) at 720p, 1080p or 4K depending on plan; no vertical 9:16
Free option: Free plan; exports are watermarked and capped at 720p
Price: Free plan; Pro $49.99/mo, or $39.99/mo billed yearly; Team $79/mo; credit packs from $15 for 50 credits
AI assistant connection: Built-in Wevi Agent in the app, plus an MCP connector for Claude, ChatGPT, Cursor and other MCP clients; setup at wevi.ai/mcp

Good

An AI agent builds the whole video from one sentence and checks its own render
Animates your actual web app UI, including pages behind your login
Pulls your logo, colors and fonts from your website

Watch out for

No vertical 9:16: exports are widescreen 16:9 or 16:12 only
Cannot use your own footage or screen recordings, and does not generate people, characters or scenery
Template animation, timing and camera moves are fixed; you change text, colors, logo and UI only

Best for: SaaS teams that want a widescreen launch or feature video showing their real web app UI without designing or animating anything.

Sources: wevi.ai, wevi.ai

Zcut

zcut.studio

A browser-based promo video maker for SaaS and apps that puts your screenshots and clips into ready-made motion scenes.

How it makes the video: You drop screenshots or clips into ready-made scenes such as device mockups, card galleries and animated titles, arrange them on a timeline with music and export an MP4; it does not generate footage with AI.
Your real product UI: You supply your own screenshots and recordings, which appear as they are; no capture from a URL is described.
Formats: MP4 in 16:9, 3:2, 1:1, 4:5, 2:3, 3:4 and 9:16
Free option: Free plan: 720p MP4, up to 2 saved projects, no watermark, no card needed
Price: Pro Lifetime from $49 one-time for the first 100 customers, unlocking up to 4K; monthly and yearly plans after that, see site
AI assistant connection: None listed on its site

Good

No watermark on free or paid exports
Uses your real screenshots and recordings as they are
Seven aspect ratios including vertical; Pro exports up to 4K

Watch out for

You capture and choose the screenshots yourself
Free plan is limited to 720p and 2 saved projects
No AI voiceover or AI-assistant connection listed on its site

Best for: Founders on a small budget who already have good screenshots and want a promo in any format, including vertical.

Sources: zcut.studio

Motion design agency or freelancer

Pay a studio or freelancer to script, design and animate a custom video for you.

How it makes the video: People write, storyboard, design and animate the video, with revision rounds; Motion The Agency's Basic package includes 2 revision rounds and Breadnbeyond offers unlimited revisions.
Your real product UI: Handled by the studio as part of the project, from the access, recordings or design files you agree to share.
Formats: Whatever you agree in the brief
Free option: Not applicable
Price: Motion The Agency: $3,480 (30 s Basic) to $6,700 (120 s Enhanced). Breadnbeyond: from $1,000. Yum Yum Videos: estimates from $6,000 to $15,000 for one video. Demo Duck: $1,500 to $50,000, recommends at least $16,000. Fiverr guide: a 60 s explainer typically $200 to $400
AI assistant connection: Not applicable

Good

Fully custom concept, script and animation
Someone else does the work, with agreed revision rounds
Any format, length or style

Watch out for

Highest cost: published agency prices start around $3,480 for 30 seconds
Slower: Motion The Agency quotes 4 to 20 working days, Breadnbeyond 5 to 7 or more weeks, and Demo Duck says a typical project takes 8 to 10 weeks
Quality and price vary widely between freelancers and studios

Best for: Teams with budget and time who need a fully custom concept, illustration or character work.

Sources: motiontheagency.com, breadnbeyond.com, yumyumvideos.com, demoduck.com, fiverr.com

Questions

What is the best tool to make a SaaS launch video?

It depends on your need. Wevi’s agent builds the video from your real web app UI at widescreen only, Motion and Hera generate the video from a brief in more formats, Raylight gives hands-on 3D camera control, Arcade turns one capture into a demo and a video, Zcut fits your screenshots into ready-made scenes, Screen Studio records a polished Mac walkthrough, and Canva handles vertical social cuts. Wevi makes this page.

Which tools can show my real product UI?

Screen Studio records your app live on a Mac. Arcade captures it with a Chrome extension, desktop app or Figma plugin. Wevi captures components from your live web app, including pages behind your login. Raylight, Zcut, Hera and Motion use screenshots, Figma frames or files you upload, and Canva can record your screen from its desktop app.

Can I make a vertical 9:16 launch video?

Yes with Canva, Arcade, Hera, Motion, Zcut and Screen Studio, and tday makes 9:16 graphics. Wevi does not make vertical video; it exports 16:9 and 16:12 only. Raylight's site does not list its aspect ratios.

How much does an agency charge for a SaaS launch video?

Published prices checked on October 6, 2026: Motion The Agency lists $3,480 for a 30-second Basic video up to $6,700 for 120 seconds Enhanced, delivered in 4 to 20 working days. Breadnbeyond starts from $1,000 with 5 or more weeks of production. Yum Yum Videos estimates $6,000 to $15,000 for one video. Demo Duck says explainers run $1,500 to $50,000 and recommends at least $16,000. Fiverr's 2026 cost guide says a 60-second explainer typically costs $200 to $400.

Can I make a launch video from Claude or ChatGPT?

Yes. Arcade, Canva, Hera, Motion, Raylight and Wevi all list MCP connections. Arcade's MCP is on every plan, Canva's AI Connector works on its Free plan, Raylight's Free plan allows 50 tool calls a week, Hera needs an API key available on request, Motion uses OAuth sign-in, and Wevi's setup is at wevi.ai/mcp.

Is there a free way to make a SaaS launch video?

Canva Free exports 1080p MP4 with no watermark if you use only free elements. Zcut's free plan exports 720p with no watermark. Raylight Free exports 1080p with a badge. Wevi's free exports are watermarked and capped at 720p. Arcade's free website-to-video tool generates without an account, but a download without its watermark needs an account.

Why is Wevi on its own list?

Because it is one of the tools built for this job. It is marked as our product, its limits are listed next to its strengths, and the list is grouped by need and sorted alphabetically rather than ranked.

Try Wevi on your own product

Describe the launch video in a sentence. The Wevi Agent reads your site, captures your real product and renders it with voiceover and music. Start free.

Start free Use it inside Claude or ChatGPT

Or ask your assistant: Make a 30-second launch video for mysite.com with Wevi