How to make a product video for LinkedIn and X

These are the limits that matter for a product video, taken from LinkedIn's and X's own help and advertising pages:

• LinkedIn posts: up to 15 minutes and 5 GB, at least 3 seconds when uploaded from desktop, any aspect ratio from 1:2.4 to 2.4:1, and 10 to 60 frames per second.
• LinkedIn Pages: up to 10 minutes per video.
• LinkedIn video ads: 3 seconds to 30 minutes and up to 500 MB, with 16:9, 1:1, 4:5 and 9:16 all supported.
• LinkedIn captions: attach an SRT file when you post from desktop.
• X: accounts without Premium can upload videos up to 140 seconds and 512 MB, and you can attach an SRT caption file to the post.

A Wevi export is a 1920x1080 MP4 that typically runs 15 to 45 seconds, which sits comfortably inside every one of these limits. For a product video the real constraints are attention and sound, not file specs, so the rest of this guide is about those.

Yes. A 16:9 video is well inside LinkedIn's accepted range and is one of the four ratios listed for video ads. The honest trade-off is screen space on phones: at the same width, a 16:9 video is a little over half the height of a square one, so it takes up less of the mobile feed than square or vertical video.

Landscape works best on desktop, where the feed is wide, on your company page, in LinkedIn video ads, on X, and everywhere you reuse the file afterward: your website, sales emails and slide decks. Wevi exports landscape rather than square or vertical, so make the most of the space you have:

• Use big type. On-screen lines of a few words stay readable at phone size.
• Prefer close-ups. Show one component at a time instead of full pages with tiny text.
• Keep scenes short. Three to five seconds each holds attention in a scrolling feed.
• Make the opening frame count. It is the first thing people see as the video comes into view.

Avoid cropping a landscape export to square at the last minute; it usually cuts off text and interface at the edges.

LinkedIn's help center says some videos play automatically without sound as people scroll their feed, and members can switch autoplay off entirely. Either way, the first impression is silent. Build the video so it makes sense on mute and let the voiceover add to it.

• Hook in text in the first two or three seconds. A question or a pain your buyer recognizes, large on screen.
• Every claim on screen. If a sentence matters, it should appear as words or be obvious from the product moment on screen.
• Captions from your script. You already wrote the narration, so turn it into an SRT file with one line per scene and each scene's start and end time. Attach it on LinkedIn from desktop and on X.
• A product moment by second five. People on LinkedIn are often weighing tools for work, so show the real thing early.

Then watch it once with sound on. The voiceover should add warmth and detail, not repeat every word on screen.

The post text decides whether people press play, and who ends up seeing the video.

• Upload the file natively. A video uploaded to LinkedIn or X plays in the feed; a link to another site asks people to leave before they see anything.
• Open with the outcome. The first line should say what the product does for the reader, not that you made a video.
• Post from a person. A founder or product lead posting with a short personal note, with the company page resharing, usually feels more natural than a page post alone.
• Tag who is involved. Partners, named customers and the teammates who built it, with their agreement.
• One link, one ask. Point to the page the video promises: the trial, the feature page or the changelog.
• Reuse the file. The same 16:9 MP4 can run as a LinkedIn video ad and on X without changes.

Reply to early comments yourself. A product video often prompts specific questions, and answering them in the thread is free follow-up content.