Word Snap: a before and after text animation that flips one line into another
Word Snap is a five-second text scene where one line types in and holds, then breaks apart, its words hopping around the frame in quick, snappy steps while the camera pulls back. Word by word they turn into a second line that snaps together as the camera punches back in. It suits a setup that flips into a payoff, such as a question into its answer, a problem into the fix, or the old way into the new way.
The preview shows placeholder content. Your video uses your UI, words, logo and colors.
- Role
- Opener
- Length
- 5 seconds
- Uses
- Your words and logo
- Format
- 16:9, up to 4K
What it looks like
Your first line types in and holds. Then it breaks apart and the words hop around the frame in quick steps as the camera pulls back. Word by word they turn into your second line, which snaps together as the camera punches back in. Words the two lines share stay themselves, so a single changed word can carry the whole idea. It feels playful and clever, with a raw handmade edge.
It works as the opening hook or as the turn right before the product appears, and it feels playful and clever.
Best for
- Flipping a problem into the fix
- Turning a question into its answer
- Contrasting the old way with the new way
- Opening on a twist right before the product appears
What you add
- A first line of ten words or fewer as the setup
- A second line of similar length as the payoff
No recording needed
This scene is built from your words, logo and brand colors. Add your website and Wevi pulls your logo, colors and fonts, so it matches your product without design work.
Videos this scene works in
SaaS promo video
A punchy promo for ads, social and email, built from your product.
Read the guideProduct launch video
The 30 to 45 second video for launch day: what it is, who it is for, why now.
Read the guideLinkedIn and X product video
Product videos that work in LinkedIn and X feeds, sound off.
Read the guidePairs well with
Opener
Word Pulse
Word Pulse is a five-second text scene where two to seven single words cut in one after another, big and centered, and each one owns the screen.
Transition
Letter Snap
Letter Snap is a text assemble animation: the letters of a single word start scattered and tumbled around the frame, then snap into place until the…
Feature
Close the Tabs
Close the Tabs is a three-second scene where a crowded browser tab strip, full of the tools your audience juggles, slides past and the tabs drop away…
Questions
How long can each line be?
Ten words at most, and the two lines should be close in length. Short lines snap best.
Can the second line repeat the first?
Not word for word. Shared words are fine and stay in place, so changing one or two words is often the strongest move.
When should I use Word Pulse instead?
Use Word Pulse when there is one line and each word should get its own beat. Word Snap is for two lines that play off each other.
Put Word Snap in your next video
Describe the video in a sentence. The Wevi Agent reads your site, captures your product, plans the scenes and renders with voiceover and music. Start free.
Or ask your assistant: Make a launch video for mysite.com with Wevi and open on the Word Snap scene